Custodi Tackles 3 Problems

News & Updates

Custodi is a technology designed to transcend the traditional paradigm of how Retail, Finance and Lifestyle are managed.

Custodi aims to resolve these three fundamental problems currently plaguing our society.

  • The traditional retail paradigm;
  • The traditional finance paradigm;
  • The traditional lifestyle paradigm.

The Traditional Retail Paradigm


Careless personal data management by users in the retail space results in user personal information being added to databases over and over again where users are then statistically profiled by stores without you having any control over this.

The problem then surfaces for shoppers, how do you benefit from rewards and deals programs without submitting any personal information about yourself?

Shoppers are addressed with the blue pill or red pill scenario. what do you do?


Custodi understands that for a shopper/user to benefit from any kind of rewards program, the shopper is required to submit personal information, how else will the store know who to award.

However, Custodi says why can it not just be a barcode? Why can you not just appear as numbers and lines to retailers and nothing more?

Custodi aims to put control back in your hands. Allowing you to share only the items you deem relevant.

The Traditional Finance Paradigm


We all use money, we use money to sustain ourselves, pay for services rendered, we lend money, we borrow money and we give money freely.

We all work hard for our money.

Something that we work so hard for should allow us far more control on how it is used.

The problem is you cannot control how your hard-earned money is spent by yourself and those who you entrust it to.

Traditionally you deposit money into the account of your child, family and friends and trust that your money is being used for the purpose intended.

With Custodi you can now enforce this trust.


Custodi plans to bring our users the ability to apply conditions to money.  Any transaction must first satisfy all criteria of the condition before a transaction can occur as described by the following use cases:

Personal Use Case Example:

Your children go to the movies, you as a parent will give your child money to watch a movie and get some snacks. You can ensure that the money is only spent on snacks and movies by applying conditions to the funds you have given your child.

Organization Use Case example:

University students who receive bursaries can receive money in Custodi accounts with conditions that the money can only be spent on University Campus and at authorized university stationery/bookstores.

The Traditional Lifestyle Paradigm


Living smart does not just mean tracking your steps, living smart means accessing your own data and managing it in a way that literally helps you to live smart.

We all create data daily for stores when we swipe our cards and make purchases. The store takes this data and gets smarter in its strategy on what sales techniques work.

The problem here is why do we as shoppers and users not use our data to live smarter too?


Custodi organizes your data into readable and understandable formats so you can make living smart a reality and live a better life by making informed data-driven decisions. Live Smarter.

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